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Google’s (not so) new feature seems like it passed under the radar for some publishers, but the truth is that this feature is a game changer, here
why:

Since the first iOS app store (which came along with iOS 2.0, before that all apps were available on the iTunes interface), there has been a dichotomy between the discovery of web properties (sites, pages etc.) and apps. While the web world enjoyed ever-increasing ways of content discovery (Google’s search and sitelinks, Taboola and Outbrain to name but a few), the mobile world was limited to discovery in the app stores.

Google in app indexing
Taken from the Google Analytics blog

This created a bias towards sites because the intuitive place to
look was Google’ search engine.

Nowadays, with app becoming a prominent format of software installation (see Windows 8 / 10 ‘s app stores), Google is leveling the field.

What does that mean?

Well, If you have an app, you should definitely index it. Your ASO / SEO team will thank you.

If you don’t have an app – be prepared for new SEO competition. Well, in a way – Google was already showing app results with a link to the play store, so just as with site links, you’ll get more of the same. Nevertheless, if your competitors have an indexed app and you don’t, you’re at a disadvantage.

Should I get an app?

I’ll address that in a different post, but the short answer
is: It depends. (here a hint)

Portions of this page are reproduced from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

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1 thought on “Google’s app indexing”

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