Retention marketing basics
Retention marketing is: Retention marketing is the marketing effort done in order to reduce churn.
October 25, 2015 6 Comments
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Death by A/B testing
It seems that A/B testing articles, tools and methods are everywhere, and that if you’re not
October 23, 2015 2 Comments
Segmentation 101
Everyone is talking about segmentation, personalization and the software involved. But what if you can’t use
October 23, 2015 2 Comments