Retention marketing basics
Retention marketing is: Retention marketing is the marketing effort done in order to reduce churn. At its core, the idea behind Retention marketing is simple:
Death by A/B testing
It seems that A/B testing articles, tools and methods are everywhere, and that if you’re not testing you’re probably doing something wrong. This makes perfect sense: that’s
Segmentation 101
Everyone is talking about segmentation, personalization and the software involved. But what if you can’t use advanced software or hire a specialist? what if you just