Game Economics 101

Mobile games are serious business as eMarketer clearly states, and proper management of game economics can make the difference between success and failure. Start here: The science (and art) of game

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Death by A/B testing

It seems that A/B testing articles, tools and methods are everywhere, and that if you're not testing you're probably doing something wrong. This makes perfect sense: that's

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Segmentation 101

Everyone is talking about segmentation, personalization and the software involved. But what if you can't use advanced software or hire a specialist? what if you just

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