Game Economics 101
Mobile games are serious business as eMarketer clearly states, and proper management of game economics can make the difference between success and failure. Start here: The science (and art) of game
Social Media Platforms for your business
Many small businesses wonder if social media is relevant to their business. Some are deterred by big budgets, some by lack of know-how. The role of social
The 6 steps to building an online advertising strategy
Online advertising has become one of the best possible ways to promote goods and services of a company. The amount of traffic towards the website of
Retention marketing basics
Retention marketing is: Retention marketing is the marketing effort done in order to reduce churn. At its core, the idea behind Retention marketing is simple:
Death by A/B testing
It seems that A/B testing articles, tools and methods are everywhere, and that if you're not testing you're probably doing something wrong. This makes perfect sense: that's
Segmentation 101
Everyone is talking about segmentation, personalization and the software involved. But what if you can't use advanced software or hire a specialist? what if you just